Case Studies on Some of our Promotional Products
Creative Marketing Ideas and Successful Branding Programs

  Brand Awareness

TARGET AUDIENCE: Seniors   /   INDUSTRY: Bus Tour Services

A bus service company that catered to seniors for day trip tours, decided the pretty GEORGENE pill box would be ideal to promote their services. Whenever someone signed up for one of their Senior Trips, they were given the pill box. The company also handed out the little gift at a Senior Day Event held at a local Senior Center. 

 


 
  Fundraiser

TARGET AUDIENCE:  Donors   /   INDUSTRY: Healthcare / Radio Station

A radio station partnered with a local children's hospital to raise money. The station held a radiothon and gave out Thank You Gift Bags to everyone who gave a donation. They included the ANNEKE heart pill box in the gift bags. On the pill box, they printed "Thank You For Your Kind Heart," along with the hospital and radio station names.

 


 
  Specific Program Promotion

 
TARGET AUDIENCE:  Home Buyers   /  INDUSTRY: Financial

A local bank was invited to participate at the grand opening event of a new fitness center. They wanted to promote their home loans and needed a free giveaway. They decided on the CARLISLE house-shaped jar opener, which they branded with their logo and contact information. They paired the item with their brochure on home loans. It was a popular giveaway, one that people keep and that will keep the bank top of mind when the users are ready to buy or refinance a home.
 

 
  Lead Generator Program

TARGET AUDIENCE: Seniors  /   INDUSTRY: Tourism

A traveling tours company wanted to promote a Senior Tours program that they offer. They put together small goodie bags filled with brochures and travel size items, including the TAMUNA pill box branded with their logo. They set up tables at a local mall and handed out the gift bags to everyone who stopped by their table and provided their contact information
to receive information about their services.


 


 
  Employee Incentive

TARGET AUDIENCE:  Employees   /  INDUSTRY: Manufacturing


The Igloo brand ADABELLA lunch cooler was selected by a large manufacturing company as an employee incentive. Each employee who completed a health assessment screening received the cooler. Participation in the program was over 80%, which helped to reduce insurance costs to each employee. Many of the recipients grew up with Igloo Playmate Coolers, and they were thrilled to receive the soft-sided cooler to use daily for their lunch.
 
 

 
  Survey Participation

TARGET AUDIENCE: Female TV Watchers   / INDUSTRY: Entertainment

Sales executives at a major television network chose the CORTNEY Quilted Shopper to promote special programming for women. Participants were awarded the pretty tote bag as a thank you for completing an online survey about the new programs, along with a complimentary subscription to the companion newsletter.


 


 
  Program Promotion

  TARGET AUDIENCE: Conference Attendees /   INDUSTRY: Education

  The CORTNIE Cotton Boat Tote was distributed to teachers and
  educators at a conference   promoting secondary education programs.
  Distributed to recipients in a choice of colors, the tote provided a large
  canvas for the sponsor's logo and increased brand exposure when used
  over again by attendees. 


 


 
  Retail Promotion

TARGET AUDIENCE: Walk-in Shoppers   /   INDUSTRY: Retail   

To help generate awareness for its new store location, a major bookstore
chain selected the LINETTE foldaway shopper. The tote, decorated with the
bookstore's name and website, was handed out to the first 200 customers
who joined their Book of the Month Club. Customers appreciated the
versatile tote and used it during subsequent shopping trips.

 


 
  Brand Awareness

TARGET AUDIENCE:  Festival Attendees   /   INDUSTRY:  Services  

The LENA Boat Tote was chosen as a giveaway at an annual film festival. The bag, featuring an extra large main compartment, provided ample space for attendees to store gifts and vendor information. The tote was branded with the festival's logo to help generate awareness for the festival in the years ahead.

 


 
  Conference Attendee Gift

TARGET AUDIENCE: Conference Attendees  /   INDUSTRY: Finance

An international accounting firm selected the LENA Boat Tote for consultants attending their themed destination sales meeting, "Work and Play in the Sun." Each attendee received the tote in their hotel room filled with the 3-day Work & Play agenda, along with beach essentials including a towel, sunscreen and water bottle. The tote was used throughout the event, both to carry meeting materials and to take along to the beach. 


 
  Gift With Purchase Campaign

TARGET AUDIENCE: New Parents  /   INDUSTRY: Manufacturer

To enhance their brand awareness, a large diaper manufacturer chose the stylish and functional KIPPIE diaper bag for their "gift with purchase" campaign. They created a mail-in promotional program whereby parents received the gift diaper bag with 5 proofs of purchase of their products. The KIPPIE was the perfect gift to ensure the success of this promotion.

 


 
  Brand Awareness

TARGET AUDIENCE: Expectant Mothers  /   INDUSTRY: Health Care

The KENNERLY diaper bag was selected by a large hospital as a giveaway for expectant mothers. Each mom who signed up for the hospital's child birthing classes received the diaper bag filled with samples of formula, baby lotion and diaper cream, along with coupons and discounts for diapers and other newborn necessities.
 


 
  Employee Incentive Program

TARGET AUDIENCE: Nursing Staff  /   INDUSTRY: Health Care

A Texas hospital used the ALYSSA tote bag for its Nurses Rewards program. The hospital chose the gray bag with the teal lining to coordinate with the medical center's colors. The hospital's logo was subtly debossed in the lower corner of the bag.

Nurses earn reward points that come from patient surveys and compliments from doctors. Every quarter, the nurses can "shop" online for gifts with their reward points. The ALYSSA was a favorite choice because, in addition to its fashion look, it was large enough to hold enough items going back and forth to work, and the nurses liked the detachable coin pouch that doubles as a wristlet. The wristlet is perfect when the nurse goes to lunch and can just take the purse down to the cafeteria.